Milaneo is a new, €550 million urban quarter under construction in Stuttgart. The development includes of 400 residential apartments, 7,000 sq m of office space and a 40,000 sq m retail district.
We developed Milaneo’s name and visual identity. The logo uses the eye-catching yellow of the Stuttgart coat of arms in a three-ring graphic, referencing the three buildings that comprise Milaneo and identifying the area as a key element in the city’s urban renewal.
Milaneo won the ‘Best Futura Mega Project’ award at the 2013 MIPIM Awards.