The Conran Shop
Launched in 2009, the ‘Well Considered’ range is a collection of intelligently designed home essentials sold exclusively in The Conran Shops in London, Paris, New York and Japan.
Javier Mariscal – known for his bold and colourful style – produced the illustrations which form the central look of the range. These were then applied to over 30 pieces of packaging, promotional collateral and point of sale materials.
Each piece was treated differently, determined by different materials, shapes and sizes. This inspired the bright and playful application of the designs. In-store graphics, press books, mugs and bags were also produced to complement the packaging and introduce the range to its customers.