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bY homewares range


Studio Conran developed the ‘bY Terence Conran’ Kitchen range for Sainsbury’s which includes electronic kitchen products, professional chef’s knives, cookware and a range of utensils. Highly refined and designed for hard usage, all the items are sophisticated as well as robust.

Focusing on food and entertaining in the

living space and garden, the brief was to develop an uncomplicated, high-quality and stylish range that would carry the Conran signature while supporting Sainsbury’s core values.

The electrical products won a D&AD Product Design Award in 2003.