The Conran Shop
Love it for life! With so many cheap or bad quality reproductions of the very best 20th century furniture around, The Conran Shop wanted to celebrate their offering – authenticity.
Conran Classic consists entirely of authorised pieces that have the designers permission and original specification.
To bring it to life the Conran family were photographed with some of their favourite products and peppered throughout the brochure. Instore ticketing, invitations and press advertising was all designed and implemented using the idea of auction house numbering, making each piece feel that extra bit more unique.