Il Ciocco is a verdant estate set in the hills of Tuscany, home to a luxury resort and spa. The brand is about discovery in all its forms. It represents a journey through the landscape – a canvas for Il Ciocco’s guests to explore.
Inspiration for the Il Ciocco logo was taken directly from dendrochronology or tree-ring dating. Like the Il Ciocco estate, the symbol is created by nature over time.
Conran and Partners developed the brand positioning and strategy, look and feel, and numerous pieces of collateral.