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Living Kitchen Identity

Nigella Lawson

In collaboration with the ‘Domestic Goddess’ Nigella Lawson, the Studio Conran products team designed an enticing kitchenware range.

To complement these iconic products, an identity with a tongue-in-cheek reference to the Napoleonic crest was developed. In conjunction with the colour palette of duck

egg blue and clotted cream, all packaging was conceived to enhance the products’ appeal as gifts. Comprehensive brand guidelines were then produced to allow the production of the packaging range worldwide. To further enhance the brand, Studio Conran designed promotional collateral, the range’s website and in-store point of sale.

Launched in 2004 to much critical acclaim, the range continues to be successful, achieving spectacular sales worldwide.