Mall of Split
The Mall of Split in Croatia is thoughtfully designed to connect with its surroundings and to provide a distinctive experience for its visitors. It captures the heart, pulse and spirit of the community with a brand mark inspired by the Diocletian’s Palace – a building in Split that was built by the Roman emperor Diocletian at the turn of the fourth century AD.
The four corners represent the four differentiated areas that exist in the architecture of the mall. The shopping centre has a striking purple-pink feature. It is a colour which is also present in the local flora, specifically the Bougainvillea flower, from which we were inspired. We not only produced the brand look and feel but also created guidelines for use online, billboard advertising, poster advertising and merchandise.